From Hiding to GOAT: My Marketing Confession

Episode Description⁣

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After over two decades of quietly teaching entrepreneurs how to sell to women, it's time to come out of hiding. In this inaugural episode, discover why traditional "bro marketing" tactics can feel like wearing a testosterone-soaked suit two sizes too small...and why understanding how women actually buy changes everything.⁣

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The Origin Story Behind the Podcast⁣

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• Why this show took 20 years to create⁣
• The real reason behind working "behind the scenes" for so long⁣
• How client success led to an unexpected reputation⁣
• The Problem with Traditional Marketing⁣
• Why legendary marketing tactics don't translate to women⁣
• The sandpaper necktie feeling of forcing masculine marketing styles⁣
• How urgency-heavy, scarcity-driven approaches can backfire with female buyers⁣

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How Women Actually Buy⁣

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• Women evaluate rather than leap⁣
• The importance of feeling understood vs. being bullied into a purchase⁣
• Why women can "sniff out" when something's off⁣

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The Path Forward⁣

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• Building a femme-forward marketing playbook⁣
• Marketing with empathy, intelligence, and emotional resonance⁣
• Creating authentic connection that makes women say yes "with their whole body"⁣

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Who This Episode Is For⁣

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• Entrepreneurs whose brilliant offers aren't clicking with women⁣
• Marketers tired of bro tactics that feel icky⁣
• Business owners wanting to market with authenticity and emotional resonance⁣

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About the Host⁣

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After over two decades of teaching entrepreneurs how to sell to women, Lorrie Morgan has earned the title "The GOAT of selling to women." Trained by direct response legends Gary Halbert, Dan Kennedy, and John Carlton, she discovered that their testosterone-heavy approach needed a feminine touch. This podcast is her "coming-out party" for everything she's learned about how women buy. ⁣

⁣More GOAT? Yes, please!

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