Yes, Yes, YES! Podcast: Crack the Code of How Women Buy

Women don’t just buy products… They buy stories. They buy feelings. They buy trust. Hosted by copywriter extraordinaire, storytelling firestarter, and persuasion psychology geek Lorrie Morgan, Yes, Yes, YES! is the podcast that unpacks the psychology, emotional intelligence, and sales savvy behind the most powerful word in marketing: yes. This isn’t bro-marketing with a new coat of lipstick. This is research-backed, empathy-fueled, story-driven strategy that actually works. Because it’s built for the way women think, feel, and decide.

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Latest episodes

30 July 2025

Women Don’t Buy Faster…They Buy Deeper

We’re torching one of the biggest lies in marketing: That women can’t make up their minds.

The truth is, women don’t buy faster. They buy deeper.

And if you’re trying to rush her, you’re losing her sale.

In this episode, you’ll discover:

Why that “Buy Now!” panic button is backfiring on your female buyers
What our cavewoman ancestors can teach you about sales psychology
The difference between emotional intelligence and hesitation
How to create safety in your messaging (so she actually says yes)
And the 4 magic words every marketer needs to hear: Trust her damn timing.

If you want to write copy that resonates instead of repels, this one’s for you.

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About the Host⁣⁣

After over two decades teaching entrepreneurs how to sell to women, Lorrie Morgan has earned the title “The GOAT of selling to women.” Trained by direct response legends Gary Halbert, Dan Kennedy, and John Carlton, she quickly realized their testosterone-heavy tactics needed a feminine upgrade. This podcast is her coming-out party…where buyer psychology meets emotional intelligence, storytelling, and truth bombs.⁣

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31 May 2025

From Hiding to GOAT: My Marketing Confession

Episode Description⁣

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After over two decades of quietly teaching entrepreneurs how to sell to women, it's time to come out of hiding. In this inaugural episode, discover why traditional "bro marketing" tactics can feel like wearing a testosterone-soaked suit two sizes too small...and why understanding how women actually buy changes everything.⁣

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The Origin Story Behind the Podcast⁣

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Why this show took 20 years to create⁣
The real reason behind working "behind the scenes" for so long⁣
How client success led to an unexpected reputation⁣
The Problem with Traditional Marketing⁣
Why legendary marketing tactics don't translate to women⁣
The sandpaper necktie feeling of forcing masculine marketing styles⁣
How urgency-heavy, scarcity-driven approaches can backfire with female buyers⁣

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How Women Actually Buy⁣

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Women evaluate rather than leap⁣
The importance of feeling understood vs. being bullied into a purchase⁣
Why women can "sniff out" when something's off⁣

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The Path Forward⁣

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Building a femme-forward marketing playbook⁣
Marketing with empathy, intelligence, and emotional resonance⁣
Creating authentic connection that makes women say yes "with their whole body"⁣

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Who This Episode Is For⁣

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Entrepreneurs whose brilliant offers aren't clicking with women⁣
Marketers tired of bro tactics that feel icky⁣
Business owners wanting to market with authenticity and emotional resonance⁣

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About the Host⁣

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After over two decades of teaching entrepreneurs how to sell to women, Lorrie Morgan has earned the title "The GOAT of selling to women." Trained by direct response legends Gary Halbert, Dan Kennedy, and John Carlton, she discovered that their testosterone-heavy approach needed a feminine touch. This podcast is her "coming-out party" for everything she's learned about how women buy. ⁣

⁣More GOAT? Yes, please!

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